Dominic Stone
Muscle Milk is a range of protein supplements manufactured by the American company CytoSport, which is based in Benicia, California. Muscle Milk was acquired by PepsiCo in February 2019 and operates as a subsidiary of the company, under the Gatorade line of products. The brand offers a variety of protein-based products, including ready-to-drink beverages, powders, and protein bars, catering to individuals with active lifestyles and specific dietary needs.
| Characteristics | Values |
|---|---|
| Manufacturer | CytoSport |
| Parent Company | PepsiCo |
| Year Founded | 1998 |
| Location | Walnut Creek, California, United States |
| Product Types | Protein powders, shakes, and bars |
| Number of Products | 9 |
| Product Features | Gluten-free, lactose-sensitive friendly |
Explore related products
What You'll Learn
- Muscle Milk is manufactured by CytoSport, a company based in Benicia, California
- CytoSport was founded in 1998 by Greg and Mike Pickett
- PepsiCo acquired Muscle Milk in 2019 for $465 million
- Muscle Milk's top competitors include OWYN, Liquid I.V., and Cure Hydration
- In 2010, a US consumer advocacy magazine found that two Muscle Milk products contained high levels of heavy metals
Muscle Milk is manufactured by CytoSport, a company based in Benicia, California
CytoSport was founded in 1998 by the father-son team of Greg and Mike Pickett. It produces its powder products and pre-blends of ready-to-drink products at a 150,000-square-foot manufacturing facility. The company also formerly produced supplemental products under the Monster Milk and CytoMax brands.
Muscle Milk's owner and founder, Greg Pickett, has been involved in a championship-winning North American sports car racing team. Founded in 2007, the team has competed in the American Le Mans Series, the 24 Hours of Le Mans, and the Tudor United SportsCar Championship. The team officially closed operations on May 16, 2014, with Greg Pickett refocusing his attention on expanding the Muscle Milk brand.
In February 2019, Hormel announced it was selling the CytoSport business to PepsiCo, Inc. for $465 million. The transaction included the Muscle Milk and Evolve sports nutrition brands and was completed in April 2019. Muscle Milk is now a subsidiary of PepsiCo, organised under the Gatorade line of products.
Understanding Non-Striated Muscles: Smooth Muscle Anatomy
You may want to see also
Explore related products
CytoSport was founded in 1998 by Greg and Mike Pickett
Muscle Milk is a brand of protein supplements manufactured by the American company CytoSport, which was founded in 1998 by Greg and Mike Pickett. Based in Benicia, California, CytoSport is primarily known for its line of Muscle Milk protein supplement products, which are endorsed by running back Adrian Peterson and college swimming coach Mike Bottom. The products are available in ready-to-drink beverage and powder forms.
CytoSport was founded by the father-son duo of Greg and Mike Pickett. Greg Pickett is a well-known name, having been involved in a championship-winning North American sports car racing team. The team competed in the American Le Mans Series, the 24 Hours of Le Mans, and the Tudor United SportsCar Championship. After the team closed operations in 2014, Greg Pickett refocused his efforts on expanding the Muscle Milk brand.
In February 2019, it was announced that Hormel Foods would sell the CytoSport business, including the Muscle Milk brand, to PepsiCo for $465 million. This transaction was completed in April 2019, and Muscle Milk is now a subsidiary of PepsiCo, organized under the Gatorade line of products.
Muscle Milk faces competition from companies like OWYN, Liquid I.V., and Cure Hydration, with a total of 122 active competitors. Despite this, Muscle Milk has established itself as a prominent brand in the sports nutrition market, offering a range of protein-based products, including shakes, powders, and bars. The company claims that its products are gluten-free and suitable for lactose-sensitive individuals.
Core Stabilizers: What Muscles Are They?
You may want to see also
Explore related products
PepsiCo acquired Muscle Milk in 2019 for $465 million
Muscle Milk is a line of protein supplement products manufactured by the American company CytoSport, which is based in Benicia, California. The products are primarily marketed in the form of ready-to-drink beverages and powders. In Canada, the product is branded as Muscle Mlk to avoid confusion with milk.
In February 2019, PepsiCo Inc.'s new CEO, Ramon Laguarta, made headlines by announcing the acquisition of CytoSport, the maker of Muscle Milk, for $465 million in cash. The transaction, which was completed in April 2019, included the Muscle Milk and Evolve sports nutrition brands.
The acquisition of CytoSport was in line with PepsiCo's tuck-in acquisition strategy, as stated by the company. Jim Snee, CEO of Hormel Foods, the previous owner of CytoSport, acknowledged PepsiCo's deep expertise in the space, making them the right long-term owner of the business.
The purchase of CytoSport for $465 million was subject to adjustments at closing. According to Hormel Foods' first-quarter report, CytoSport generated total net sales of approximately $300 million in the 2018 fiscal year. This acquisition marked a significant expansion of PepsiCo's portfolio in the health and wellness space, leveraging Muscle Milk's established presence in the sports nutrition market.
It is worth noting that Muscle Milk, as a brand, has had its challenges. In June 2010, a Consumer Reports investigation revealed that two of Cytosport's Muscle Milk products contained levels of heavy metals near or exceeding the limits proposed by the United States Pharmacopeia (USP). This issue highlighted the importance of stringent product safety and the need for continuous improvement in the health and wellness industry.
Adderall's Impact: Can It Shrink Muscles?
You may want to see also
Explore related products
Muscle Milk's top competitors include OWYN, Liquid I.V., and Cure Hydration
Muscle Milk is a range of protein supplements and shakes manufactured by CytoSport, a company based in Benicia, California. It was founded in 1998 by Greg and Mike Pickett and was acquired by PepsiCo in 2019.
Muscle Milk has a wide range of competitors, with 120 active competitors in total, 20 of which are funded. Its top competitors include OWYN, Liquid I.V., and Cure Hydration.
OWYN is one of the top competitors of Muscle Milk. The company offers a range of protein-rich drinks derived from milk, including a bottled drink that contains 20g of protein, 4g of fibre, and 130 calories. It is claimed to be lactose-free and GMO-free.
Liquid I.V. is another top competitor to Muscle Milk. It is a healthcare and nutrition brand offering drink mixes in various flavours, including lemon-lime, acai berry, and passion fruit. Liquid I.V. claims that their products contain minerals, vitamins, and pantothenic acid. The company sells its products through its own website and through retailers.
Cure Hydration is also a top competitor to Muscle Milk. While there is little information on the company, they are likely to offer hydration and nutrition products, as their name suggests.
Other competitors to Muscle Milk include GoodBelly, which offers probiotic fruit juice drinks, and Vitacup, which manufactures vitamin drink blends.
Shocking Your Muscles: The Ultimate Guide to Muscle Stimulation
You may want to see also
Explore related products
In 2010, a US consumer advocacy magazine found that two Muscle Milk products contained high levels of heavy metals
Muscle Milk is a line of muscle-building protein supplement products manufactured by the American company CytoSport, which is based in Benicia, California. The products are primarily marketed in the form of ready-to-drink beverages and powders.
In June 2010, a US consumer advocacy magazine, Consumer Reports, found that two Muscle Milk products contained high levels of heavy metals. The investigation revealed that Muscle Milk's Chocolate powder contained four heavy metals: cadmium, lead, arsenic, and mercury. These metals were found to be at or near the maximum levels proposed by the United States Pharmacopeia (USP).
The average cadmium levels in three daily servings of the chocolate powder exceeded the USP limit of 5 μg per day, reaching 5.6 μg. Similarly, the average lead level of 13.5 μg topped the USP's daily limit of 10 μg. The investigation also found that the powder contained an average arsenic level of 12.2 μg, close to the USP's daily limit of 15 μg.
The presence of heavy metals in protein supplements has raised concerns among consumers and health professionals. Kathleen Laquale, a licensed nutritionist and certified athletic trainer, questioned the excessive protein content in these products, suggesting that most individuals already consume sufficient protein through their regular diet.
It is important to note that the detection of heavy metals in protein supplements is not an isolated incident. A separate 2010 study by Consumer Reports analysed 15 commercially available protein powder supplements, and all of them contained detectable concentrations of at least one heavy metal. This highlights the ubiquity of heavy metal contamination in the food chain, influenced by factors such as food type, growing conditions, agricultural practices, and meteorological factors.
Pineapple's Enzymes: Friend or Foe to Your Muscles?
You may want to see also
Frequently asked questions
Muscle Milk is manufactured in Walnut Creek, California, United States.
Muscle Milk is owned by PepsiCo, which acquired the company in February 2019.
Muscle Milk manufactures a range of protein supplements and sports-oriented nutritional products.
Muscle Milk's top competitors include OWYN, Liquid I.V., and Cure Hydration.
