
Cali Muscle, born Chuck Kirkendall, is an American bodybuilder, actor, and YouTuber. Muscle, who was born and raised in Oakland, California, had a passion for football and received a football scholarship to Fresno State as a running back. In 2010, he relocated to Los Angeles to pursue a career in acting and bodybuilding. Since then, he has appeared in numerous national commercials, including for Old Navy, Taco Bell, and Snickers, and has also been featured in music videos for artists such as Kendrick Lamar. In addition, Muscle runs a successful fitness YouTube channel with over 3.9 million subscribers, where he offers training tips and advice. He also provides coaching and guidance to help others improve their financial and personal lives.
| Characteristics | Values |
|---|---|
| Name | Chuck Kirkendall |
| Profession | Bodybuilder, YouTuber, Actor, Composer, Producer |
| Place of Birth | Oakland, California |
| Date of Birth | February 18, 1975 |
| YouTube subscribers | 3.9 million+ |
| YouTube views | 1.06 billion+ |
| YouTube content | Bodybuilding, training, music videos, mukbangs, short skits |
| Acting credits | Commercials (Taco Bell, GEICO, Snickers, Comcast, Honda, Go-Gurt), music videos (Kendrick Lamar's "These Walls"), TV shows ("Wonder Woman" pilot), movies |
| Other ventures | Social media coaching, book on growth hacks for monetizing social media |
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What You'll Learn
- Cali Muscle is the professional name of Chuck Kirkendall, an American bodybuilder, YouTuber and actor
- Kirkendall has appeared in numerous commercials, including for Taco Bell, GEICO and Snickers
- He has also been in music videos, including for Kendrick Lamar and Jamey Johnson
- Kirkendall runs a fitness YouTube channel, which has amassed over 3.9 million subscribers
- He offers coaching and social media optimisation services

Cali Muscle is the professional name of Chuck Kirkendall, an American bodybuilder, YouTuber and actor
Cali Muscle is the professional name of Chuck Kirkendall, an American bodybuilder, YouTuber, and actor. Kirkendall was born and raised in Southern California and has been involved in fitness and entertainment his entire life. He is known for his impressive physique, with a particular emphasis on his well-developed calves, which have earned him the nickname "Calves of Steel."
Kirkendall started lifting weights at a young age and quickly became dedicated to the sport of bodybuilding. He has competed in numerous bodybuilding competitions over the years and has achieved success, winning several titles and placing highly in many others. One of his notable achievements was winning the NPC USA Ultra Bodybuilding Championship, which showcased his dedication and hard work.
In addition to his competitive career, Kirkendall is also a well-known presence on YouTube, where he has built a substantial following. He started his channel, "Cali Muscle," to share his knowledge and experiences in the world of fitness and bodybuilding. His videos cover a range of topics, including workout routines, nutrition tips, and motivational content. Kirkendall's entertaining and informative style has attracted a dedicated audience, with his channel amassing millions of views.
Beyond his online presence, Kirkendall has also pursued acting. He has appeared in various films and television shows, often showcasing his physical prowess and unique personality. His acting career has allowed him to combine his passion for fitness with his talent for entertainment, further establishing himself in the industry.
Cali Muscle, or Chuck Kirkendall, represents the intersection of fitness and entertainment. His dedication to bodybuilding and his engaging online presence have inspired and motivated countless individuals to pursue their fitness goals. Through his competitive successes, online content creation, and acting endeavors, Kirkendall has established himself as a versatile and influential figure in the world of health and entertainment.
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Kirkendall has appeared in numerous commercials, including for Taco Bell, GEICO and Snickers
Chuck Kirkendall, known professionally as Kali Muscle, is an American bodybuilder, actor, and YouTuber. Kirkendall has appeared in numerous commercials, including for Taco Bell, GEICO, and Snickers, as well as for Comcast, Honda, Go-Gurt, and others. In the GEICO ad, he appears as a bodybuilder directing traffic.
Kirkendall's career in acting and bodybuilding took off after he moved to Los Angeles in 2010. He signed with a commercial agent and booked his first national commercial with Old Navy. He has since gone on to star in several other national commercials, including for Taco Bell, GEICO, and Snickers.
In addition to his commercial work, Kirkendall has also appeared in music videos for artists like Jamey Johnson and Kendrick Lamar ("These Walls"). He has also acted in television shows and films, with one of his early acting roles being in the 2011 pilot for the cancelled NBC Wonder Woman TV series.
Outside of his on-screen appearances, Kirkendall runs a popular fitness YouTube channel with over 3.9 million subscribers and over 1.06 billion views as of 2023. The channel primarily focuses on bodybuilding and training with limited equipment, but also features music videos, mukbangs, and short skits.
Through his online presence and various endeavours, Kirkendall, or Kali Muscle, has established himself as a well-known figure in the fitness industry and beyond. His success in the commercial world has been a significant contributor to his overall career trajectory and recognition.
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He has also been in music videos, including for Kendrick Lamar and Jamey Johnson
Chuck Kirkendall, better known by his professional name, Kali Muscle, is an American bodybuilder, YouTuber, and actor. Muscle was born in Oakland, California, in 1975 and grew up in a crime-ridden and impoverished neighbourhood. As a teenager, he developed a passion for the gym and sports, excelling in wrestling and track and becoming a running back on his school's football team.
After leaving prison in 2010, Muscle moved to Los Angeles to pursue a career in professional bodybuilding and acting. He soon landed a role in a music video for country singer Jamey Johnson, directed by Matthew McConaughey. This opportunity served as a launching pad for Muscle, leading to bookings for commercials with major brands such as Snickers, Comcast, and Honda. He is particularly known for his appearance in a Geico advertisement, where he plays a bodybuilder directing traffic, giving rise to the catchphrase, "happy as a bodybuilder directing traffic".
In addition to his commercial success, Muscle has also been featured in other music videos, including for the song "These Walls" by Kendrick Lamar. He has gained recognition in the entertainment industry and has appeared in acting roles, including the 2011 pilot for the NBC Wonder Woman TV series.
Outside of his career in fitness and entertainment, Muscle runs a YouTube channel with over 3.9 million subscribers and 1.06 billion views as of 2023. The channel focuses on bodybuilding and training with limited equipment, along with music videos, Mukbangs, and short skits. He also works as a motivational speaker and is involved in the From Ex-Con to Icon scheme, which aims to inspire youth in disadvantaged neighbourhoods to move away from drugs, violence, and crime.
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Kirkendall runs a fitness YouTube channel, which has amassed over 3.9 million subscribers
Chuck Kirkendall, known professionally as Kali Muscle, is an American bodybuilder, actor, and YouTuber. Born and raised in Oakland, California, Muscle moved to Los Angeles in 2010 to pursue his passion for acting and bodybuilding.
Muscle's YouTube channel, which has amassed over 3.9 million subscribers and 1.06 billion views, focuses primarily on fitness, bodybuilding, and training with limited equipment. In addition to his fitness content, Muscle also shares music videos, mukbangs, and short skits on his channel.
Beyond his online presence, Muscle has also appeared in numerous commercials for well-known brands such as Taco Bell, GEICO, Snickers, Comcast, and Honda. He has also been featured in music videos, including Kendrick Lamar's "These Walls."
Muscle's success extends beyond his acting and bodybuilding careers. He offers coaching services and shares his expertise in social media optimization through his website, helping others learn how to monetise their online content and increase their profile visibility across various platforms, including YouTube, Facebook, Instagram, and TikTok.
Through his online presence and diverse career pursuits, Kirkendall, as Kali Muscle, has established himself as a prominent figure in the fitness industry, attracting millions of followers and subscribers worldwide.
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He offers coaching and social media optimisation services
Chuck Kirkendall, known professionally as Kali Muscle, is an American bodybuilder, actor, and YouTuber. He offers coaching and social media optimisation services through his website and private Facebook community.
Kali Muscle's coaching services promise to help clients "take [their] life to another level" through guidance and community. He also offers advice on how to achieve results in both one's financial and personal life.
In addition to coaching, Kali Muscle provides social media optimisation services. He teaches clients the most current social media hacks and looks over their social media accounts to help maximise profile visibility. He also has a book that reveals growth hacks to get one's social media monetized quickly.
Kali Muscle's social media optimisation services are designed to help clients become "social media masters". He shares his knowledge and expertise on how to grow and monetise one's online presence, particularly on platforms like YouTube, Facebook, Instagram, and TikTok.
Through his coaching and social media optimisation services, Kali Muscle aims to empower others to achieve success and improve their lives, both financially and personally. By sharing his insights and strategies, he provides a roadmap for those seeking to enhance their online presence and maximise their potential.
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Frequently asked questions
Cali Muscle, also known as Kali Muscle, is the professional name of American bodybuilder, YouTuber and actor, Chuck Kirkendall.
Cali Muscle runs a fitness YouTube channel with over 3.9 million subscribers. He also acts and has appeared in commercials for Taco Bell, GEICO, Snickers, Comcast, Honda, Go-Gurt and Old Navy, as well as music videos for Jamey Johnson and Kendrick Lamar.
Cali Muscle's YouTube channel primarily focuses on bodybuilding and training with limited equipment. He also has music videos, mukbangs and short skits on his channel.
Cali Muscle offers coaching and guidance to help people improve their financial and personal lives. He also teaches social media hacks and offers feedback on content via a private Facebook community.





























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