Dominic Stone
Kris Gethin, a popular fitness influencer and trainer, co-founded Kaged Muscle supplements in 2014 with Michael McClane, a former executive at Bodybuilding.com. Gethin served as the CEO of Kaged Muscle from 2014 until July 2020, when he stepped down and McClane took over as CEO. Gethin then announced his departure from the company in March 2023, citing differences in views with his business partners. Kaged Muscle, now known simply as Kaged, continues to operate under McClane's leadership, with a focus on providing science-based and thoroughly researched supplement formulations.
| Characteristics | Values |
|---|---|
| Founder | Kris Gethin |
| Co-founder | Michael McClane |
| Current CEO | Michael McClane |
| Former CEO | Kris Gethin |
| Founding partner | Brian Rand |
| Year founded | 2014 |
| Headquarters | Huntington Beach, California |
| Retailers | Vitamin Shoppe, Amazon, GNC.com, Bodybuilding.com, Costco Wholesale, Wegmans Food Markets, H-E-B, Hy-Vee, Inc., DICK'S Sporting Goods, Meijer, Giant Eagle, Inc., Grocery Outlet DECA Group, Navy Exchange Service Command (NEXCOM), Coast Guard Exchange (USCGCSC), Pilgrim's, INT markets of LATAM, UK and India |
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What You'll Learn
Kris Gethin co-founded Kaged Muscle
Gethin played a major role in content creation for Kaged Muscle and took pride in testing ingredients himself. He worked with multiple pro bodybuilders during his time as CEO, including coach Neil Hill, two-time Arnold Classic champion Branch Warren, and IFBB Pro Fouad Abiad. Gethin prioritised consumer health over profit and introduced transparency to the supplement industry by being open about the sources of amino acids and exposing nitrogen spiking and incorrect dosages in pre-workouts.
In March 2023, it was announced that Gethin and Kaged Muscle were separating. Gethin stated that he was moving on to the next chapter of his life because his business partners and brand now had views that weren't in alignment with his own. Kaged Muscle has since rebranded as KAGED, with a new tagline of "Never Stop Evolving".
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Gethin left the company in 2023
Kris Gethin, the co-founder of Kaged Muscle, left the company in 2023. Gethin was a popular fitness influencer, natural bodybuilder, and trainer. He co-founded Kaged Muscle in 2014 with Michael McClane, a former executive at Bodybuilding.com, where Gethin was editor-in-chief. Gethin served as the CEO of Kaged Muscle from its founding until July 2020, when McClane took over as CEO.
Gethin's departure from the company was announced on March 22, 2023. In a statement, the brand's leadership expressed their gratitude for Gethin's contributions and emphasized their commitment to maintaining world-class product development, quality, and testing. Gethin also shared that he was moving on to the next chapter of his life because his views were no longer aligned with those of his business partners and the brand.
During his time as CEO, Gethin worked with multiple pro bodybuilders and played a major role in content creation. However, sources indicate that Gethin was not involved in product development, formulation, or quality assurance, with founding partner Brian Rand taking the lead in these areas.
Following Gethin's departure, Kaged Muscle changed its name to KAGED, unveiling a new tagline, "Never Stop Evolving." The company reaffirmed its commitment to quality, integrity, and transparency, assuring customers that they would continue to provide the same high-quality supplements.
The separation between Gethin and KAGED raised questions among consumers about potential impacts on product quality and whether the split was due to formulation disputes. However, KAGED emphasized that Rand, the formulator and quality assurance manager, remains with the company, ensuring the continued quality of their products.
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Michael McClane is the current CEO
Kaged Muscle provides science-based formulations to create clean, quality products. With industry-leading formulators, the company has built a line of supplements that bridge the gap between sports performance and health. Their products and ingredients are thoroughly researched, rigorously tested, certified free of banned substances, and developed without the use of any artificial flavors, colors, or fillers.
In March 2023, it was formally announced that Kris Gethin and Kaged Muscle were separating. The partnership lasted nearly a decade and was successful beyond all expectations. Gethin played a major role in content and took pride in testing ingredients out on himself. However, he was not responsible for formulations or quality assurance, which was handled by founding partner Brian Rand.
Under Michael McClane's leadership as CEO, Kaged Muscle continues to evolve and innovate in the sports nutrition supplement industry. The company has emphasized its focus on health and comprehensive brand development, including health education and detailed training plans. McClane's experience and expertise in the fitness industry, including his work as a coach and running his own gym, have contributed to the company's success.
Kaged Muscle's commitment to quality, integrity, and transparency remains strong. The company sources the highest-quality ingredients and ensures their products are tested and true, never sacrificing their values for financial gain. With a powerhouse team, including retail expert Aaron Heidebreicht, Kaged Muscle is well-positioned for continued growth and success in the market.
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Kaged Muscle is now known as KAGED
Kaged Muscle, a supplement company, was founded in 2014 by Kris Gethin, a popular fitness influencer and trainer, and Michael McClane, a former executive at Bodybuilding.com. Gethin served as the CEO of the company until July 2020, when he stepped down and McClane took over as CEO.
In March 2023, it was announced that Gethin and Kaged Muscle were separating, with Gethin stating that he was moving on to the next chapter of his life due to differences in views with his business partners. Following this, the company rebranded and became known as KAGED, with a new tagline, "Never Stop Evolving". The name change was accompanied by a new brand logo, supplement labels, and an emphasis on apparel.
The company's commitment to quality, integrity, and transparency remains unchanged. KAGED continues to focus on science-based formulations to create clean, quality products that bridge the gap between sports performance and health. The supplements are thoroughly researched, rigorously tested, and certified free of banned substances.
KAGED is led by CEO Michael McClane, with founding partner Brian Rand continuing to play a key role in product development and quality assurance. The company has also brought on Aaron Heidebreicht, a retail expert, to drive the brand's growth and expansion.
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The company prioritises health and fitness
Kaged Muscle, now known simply as KAGED, is a supplement company that prioritises health and fitness. Founded in 2014 by Kris Gethin, a popular fitness influencer and trainer, and Michael McClane, a former executive at Bodybuilding.com, KAGED has always maintained a strong focus on health and fitness.
Gethin, a native of Wales, made a name for himself as a natural bodybuilder and trainer before starting Kaged Musclemagazine in 2006. He also worked as a photographer and served as the editor-in-chief of Bodybuilding.com. Gethin remained CEO of KAGED until 2020 when he and the company parted ways due to differing views and goals. Despite his departure, Gethin's influence on the company's commitment to health and fitness remains.
KAGED has always prioritised creating clean, quality products that support athletes' health and performance. Their products are thoroughly researched, rigorously tested, and developed without artificial flavours, colours, or fillers. The company's commitment to transparency and consumer health is evident in their choice to prioritise consumer health over profit. KAGED's products are certified free of banned substances, and they use only the highest-quality, cutting-edge ingredients to provide athletes with clean supplements.
In addition to their supplement line, KAGED also offers a wealth of information for athletes on their website. This includes online training programs, educational articles covering training, nutrition, supplements, and even healthy recipes. KAGED aims to be a comprehensive brand, providing not just products but also health education and detailed training plans. Their commitment to health and fitness is further demonstrated by their emphasis on apparel, as they believe there is "more to life than muscle."
KAGED's team includes industry experts such as founding partner Brian Rand, who is in charge of product formulation and quality assurance. With a strong focus on science-based formulations and health, KAGED continues to innovate and evolve, staying true to their new tagline, "Never Stop Evolving."
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Frequently asked questions
Kris Gethin co-founded Kaged Muscle in 2014 with Michael McClane.
Kris Gethin is a popular fitness influencer, natural bodybuilder, and trainer. He is also a photographer and author.
Kris Gethin left Kaged Muscle because his views were no longer aligned with those of his business partners.
Michael McClane is the current CEO of Kaged Muscle. He took over from Kris Gethin in 2020.
Kaged Muscle is known for its commitment to quality, integrity, and transparency. They provide science-based formulations to create clean, quality products that are thoroughly researched and rigorously tested.
