Victor Forge
Monster Energy is one of the most popular energy drinks in the world, with a diverse range of flavours. However, over the years, the company has discontinued several flavours. In 2018, Monster discontinued its Muscle Monster Chocolate and Vanilla 15 oz drinks, along with other flavours. More recently, in 2021, several more flavours were discontinued, including Muscle Monster Chocolate and Muscle Monster Vanilla. These discontinuations are often due to low sales or to make way for new flavours.
| Characteristics | Values |
|---|---|
| Year | 2018 |
| Flavours | Chocolate, Vanilla |
| Reason | High levels of propylene glycol, an artificial food additive |
| Other discontinued flavours | Ultra Violet, Maxx Rad Red, White Dragon Rehab, Green Tea Rehab, Java Swiss Chocolate, Java Farmers Oats, Ultra Sunrise, Mean Bean, Loca Moca, Reserve Watermelon, Assault, Ultra Black Khaos, Ultra Citron, MIXXD |
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What You'll Learn
- Monster Muscle Chocolate and Vanilla discontinued in 2018
- Monster Muscle being revamped to be more like Muscle Milk
- Monster Reserve Watermelon discontinued in late 2022/early 2023
- Monster discontinued due to high levels of propylene glycol
- Monster discontinues low-selling drinks to replace with new products
Monster Muscle Chocolate and Vanilla discontinued in 2018
Monster Energy Drink is a popular non-alcoholic drink containing caffeine with a sweet taste. Each can of the drink contain 220 calories, 0.005 oz (160 mg) of caffeine, and about 1.90 oz of sugar.
In January 2018, Monster Energy discontinued some of its drinks, including the 15 oz Muscle Monster Chocolate and Vanilla. Other discontinued flavours included the 16 oz Monster Ripper, 24 oz Monster Rehabs, 15.5 oz Monster Rehab Pink Lemonade, 12 oz Monster Anti Gravity, and 18 oz Monster Uber.
Some sources suggest that the decision to discontinue these flavours was due to their high levels of additives. The Food Safety Authority of Ireland (FSAI) revoked several Monster Energy drinks due to their increased levels of propylene glycol, an artificial food additive in the same chemical category as alcohol.
It is worth noting that Monster Energy regularly discontinues and replaces flavours with new products. For example, in 2021, the company stopped producing low-selling drinks like Ultra Black Khaos, Ultra Citron, and MIXXD.
While the Chocolate and Vanilla Muscle Monster flavours are no longer available, Monster Energy continues to offer a range of other flavours for consumers to enjoy.
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Monster Muscle being revamped to be more like Muscle Milk
Monster Muscle appears to have been discontinued, with several sources stating that they are no longer able to find the product. However, there is no official statement from the brand confirming this.
If Monster Muscle were to be revamped and re-released, it could take inspiration from Muscle Milk in several ways. Firstly, Muscle Milk offers a range of flavours beyond chocolate and vanilla, such as banana, strawberry, and cookies & cream. Introducing a broader range of flavours could help Monster Muscle appeal to a wider audience and differentiate itself from other products on the market.
Secondly, Muscle Milk provides a range of products tailored to specific purposes, such as pre- and post-workout drinks, as well as those designed for lean muscle growth or sustained energy. Monster Muscle could consider creating a more specialized range of products to cater to the specific needs of their target consumers.
Additionally, Muscle Milk has a smooth and creamy texture, achieved through the use of casein protein instead of whey. This means their product does not require shaking before consumption. Monster Muscle could improve its formula by enhancing the texture and making it more convenient for consumers by eliminating the need for shaking.
Finally, Muscle Milk contains a blend of protein, vitamins, and minerals, positioning it as a comprehensive nutritional supplement. Monster Muscle could collaborate with fitness and nutrition experts to ensure their product is formulated with an optimal blend of ingredients to support muscle growth and recovery.
By implementing these strategies and focusing on creating a high-quality, effective product, Monster Muscle could successfully re-enter the market and compete with brands like Muscle Milk.
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Monster Reserve Watermelon discontinued in late 2022/early 2023
Monster Energy Drink is a popular non-alcoholic drink containing caffeine and sugar. It is well-known for its diverse range of flavours. However, over the years, the company has discontinued several flavours. In 2021, some of the discontinued flavours included Ultra Violet (24 oz), Maxx Rad Red (12 oz), White Dragon Rehab (15.5 oz), and Rehab Green Tea (15.5 oz).
In late 2022/early 2023, Monster Reserve Watermelon was reportedly discontinued. This flavour was well-liked by consumers, who found it to be sweeter and more flavourful than Ultra Watermelon. Some consumers expressed disappointment at not being able to stock up on the drink before it disappeared from convenience stores. It is unclear why Monster Reserve Watermelon was discontinued, but one possible reason could be related to the drink's compliance with regulations regarding additives.
Monster Energy has discontinued certain flavours due to low sales performance, such as Ultra Black Khaos, Ultra Citron, and MIXXD, making way for new products. In addition, the company has also discontinued specific batches of drinks containing high levels of propylene glycol, an artificial food additive. While these drinks were not considered fatal, the Food Safety Authority (FSAI) advised the public to return any purchased sets to the store.
The discontinuation of Monster Reserve Watermelon in late 2022/early 2023 has left some consumers disappointed, especially those who preferred its stronger taste compared to Ultra Watermelon. It is worth noting that some sources suggest that it may still be possible to order this flavour online from Canada, indicating that it might not be discontinued in that region.
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Monster discontinued due to high levels of propylene glycol
Monster Energy is a popular energy drink brand with a diverse range of flavours. However, over the years, the company has discontinued several flavours, including some from its Java series, such as Swiss Chocolate, Farmers Oats, and Toffee. In 2018, Monster also discontinued its Muscle Monster drinks in Chocolate and Vanilla flavours.
The discontinuation of certain Monster Energy drinks has been attributed to various factors. One of the primary reasons is low sales or poor market performance, which can lead the company to cut underperforming products and introduce new flavours. Additionally, Monster may discontinue flavours to eliminate competition with similar products in the market or to address manufacturing-related issues.
Notably, in 2022, Monster Energy faced scrutiny due to the high levels of propylene glycol in some of its drinks. Propylene glycol is an artificial food additive, a syrup-like liquid that is colourless, odourless, and slightly thicker than water. It is commonly used in refined drinks and foods to enhance disintegration and moisture retention.
As a result of the propylene glycol issue, the Food Safety Authority of Ireland (FSAI) revoked four Monster Energy drinks. The company discontinued these drinks and advised customers to return any purchased sets to the store. While the affected drinks were not considered fatal, discontinuing them was a precautionary measure to ensure consumer safety.
It is important to note that Monster Energy has not provided official statements regarding the specific reasons for discontinuing its Muscle Monster drinks. While some sources mention the high levels of propylene glycol as a potential factor, it is not confirmed if this was the sole reason for discontinuing Muscle Monster Chocolate and Vanilla.
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Monster discontinues low-selling drinks to replace with new products
Monster Energy is one of the most popular energy drink brands in the world. The company has released almost 30 flavours or variants since its establishment and has built a strong customer base. However, to maintain its popularity, Monster has discontinued several low-selling drinks over the years to make way for new products.
In 2018, Monster Energy discontinued several drinks, including the 16oz Ripper, 24oz Rehab, 15 oz Muscle Monster Chocolate and Vanilla, 15.5 oz Pink Lemonade, 12 oz Anti Gravity, and 18 oz Uber. The company also stopped producing certain low-selling drinks, such as Ultra Black Khaos, Ultra Citron, and MIXXD, to introduce new products.
The decision to discontinue these drinks was likely due to a lack of sales or the need to update their taste to keep up with changing consumer preferences. Monster Energy aims to save operational costs and avoid wasting products by discontinuing flavours that are not performing well in the market.
In 2021, there were rumours of several more flavours being discontinued, including Ultra Violet, Maxx Rad Red, White Dragon Rehab, Rehab Green Tea, Java Swiss Chocolate, Java Farmers Oats, and more. These flavours slowly started disappearing from shelves, indicating a potential discontinuation.
Monster Energy has also faced issues with certain drinks containing high levels of additives. In 2025, the Food Safety Authority of Ireland (FSAI) revoked four Monster Energy drinks due to their high levels of propylene glycol, an artificial food additive. As a result, the company discontinued these drinks and advised customers to return any purchased sets to the store.
While Monster Energy has discontinued many drinks, they have also introduced new flavours and variants to the market. For example, in 2014, the company released Espresso Monster as part of the JAVA series and the Lewis Hamilton model. In addition, Monster Energy frequently collaborates with celebrities and franchises, such as Assassin's Creed Origins and Man With a Mission, to create limited-edition cans and campaigns.
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Frequently asked questions
Monster Muscle in Chocolate and Vanilla flavours was discontinued in January 2018. However, it is unclear if this was a permanent discontinuation as one source suggested that it may have just been a packaging change.
Monster flavours are discontinued due to a lack of sales or because their taste needs to be updated. Monster has also discontinued products with high levels of additives.
Monster has discontinued many of its flavours over the years. Some of the discontinued flavours include Ultra Violet, White Dragon Rehab, Green Tea Rehab, Java Swiss Chocolate, Java Farmers Oats, Ultra Sunrise, Mean Bean, Loca Moca, Reserve Watermelon, Assault, Ultra Black Khaos, Ultra Citron, and MIXXD.
