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MuscleFood is a UK-based online food retailer that specializes in providing high-protein, healthy foods, and fitness-related products. The company is located in Nottingham, England, with its registered office address in Old Basford. MuscleFood offers pre-prepared meals, ready meals, recipe kits, and meat products sourced from various farms across the UK and EU. They aim to make healthy eating more accessible and affordable for their customers while also prioritizing animal welfare and meat sourcing.
| Characteristics | Values |
|---|---|
| Location | Basford, Nottingham, England, UK |
| Type of company | Private limited company |
| Company status | Active |
| Company registration date | 31 January 2022 |
| Registered office address | 23-25 Park Lane Business Park, Park Lane, Old Basford, Nottingham, England, NG6 0DW |
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What You'll Learn
Muscle Food's registered office address
MuscleFood is a fitness brand that sells high-protein healthy foods. The company is based in Basford, Nottingham, and has previously won the Specialist Online Food Retailer of the Year award at the Grocer Gold Awards.
MuscleFood's registered office address is:
23 - 25 Park Lane Business Park, Park Lane, Old Basford, Nottingham, England, NG6 0DW, United Kingdom.
This is where the company is officially located and where its main offices are based. The company is registered in England and Wales as a private limited company, with the name MuscleFood Group Ltd.
MuscleFood has been through a period of change, with a recent "unsuccessful rebrand" and the departure of several members of its senior management team, including former joint-chief executive Nick Preston. Despite these challenges, the company remains optimistic about its future, with Preston returning as the sole person in charge and stating that the business has a bright future.
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Muscle Food's location
Muscle Food is a UK-based online and multistore food retailer. It is located in Nottingham, England, with its registered office address in Old Basford, Nottingham.
Muscle Food was founded in 2012 by Darren Beale and has become a popular brand among Olympians and sportspeople. The company specializes in providing high-protein, healthy foods and fitness-related products and plans. It has a wide range of customers, with a focus on making healthy food more accessible and affordable.
The company has faced some challenges in recent years, with a reported £13 million drop in revenue and the departure of several senior management team members. However, Muscle Food has implemented strategies to improve its business, including appointing the East Midlands-based Underwood Meat Company as a new supplier to enhance meat quality and sourcing.
Muscle Food's CEO, Nick Preston, has expressed confidence in the company's ability to turn its fortunes around, citing its amazing business model and the freedom given to its team to do their jobs effectively. The company has also renewed its focus on its core online meat hamper business, with an emphasis on healthy eating and high-quality meat at competitive prices.
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Muscle Food's headquarters
Muscle Food is a UK-based healthy food retailer that supplies pre-prepared meals, ready meals, recipe kits, and fitness-related products and plans throughout the United Kingdom. With a motto of "healthy living for all," the company aims to make healthy food more accessible and affordable for its 1.8 million customers.
The Muscle Food headquarters is located in Nottingham, England, specifically in the Basford area of the city. The registered office address is listed as 23-25 Park Lane Business Park, Park Lane, Old Basford, Nottingham, NG6 0DW.
Muscle Food primarily sells its products online and in retail outlets. The company has experienced some financial challenges in recent years, reporting a £13 million drop in revenue in 2022. However, Muscle Food remains a popular brand among Olympians and sportspeople, and the company has expressed confidence in its future prospects, citing positive feedback from an internal HR survey and a renewed focus on its core business offerings.
The company has also formed partnerships with suppliers like the Underwood Meat Company, one of the largest catering butchers in the UK, as part of a strategy to offer customers additional value without sacrificing product quality. Muscle Food's CEO, Nick Preston, has emphasized their commitment to keeping costs down without compromising on taste or quality.
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Muscle Food's parent company
MuscleFood is a British online food retailer based in Nottingham, UK, that sells high-protein food and snacks, lean meats, and sports supplements. The company was founded in 2013 by Darren Beale and initially targeted the bodybuilding community. However, it has since expanded its customer base. MuscleFood is now a popular brand among Olympians and sportspeople, including former 'Skins' star-turned bodybuilder Megan Prescott and four-time Paralympic Gold medallist David Weir.
The company's registered office address is 23-25 Park Lane Business Park, Park Lane, Old Basford, Nottingham, England, NG6 0DW, and it operates as a private limited company. MuscleFood has won accolades such as the Specialist Online Food Retailer of the Year award at the Grocer Gold Awards, recognising its impressive growth.
Despite its success, MuscleFood reported a £13 million drop in revenue in 2022, attributed to an unsuccessful rebrand. Following this setback, the company's boss, Nick Preston, returned as the sole person in charge. Preston acknowledged that the business had lost its focus and direction, and he emphasised the need to restore a sense of pride and identity. MuscleFood has since refocused on its core online meat hamper business, witnessing a reported increase in sales.
MuscleFood sources its meat from various farms worldwide, including British, Irish, Brazilian, and specific EU farms. The company prioritises animal welfare and offers free-range, grass-fed beef and chicken that meet European regulations for maximum density and feeding practices.
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Muscle Food's history
MuscleFood is a British online food retailer based in Basford, Nottingham, UK. The company was founded in 2013 by Darren Beale, initially targeting the bodybuilding community. However, MuscleFood soon expanded its reach to customers across the UK and Europe, including celebrities and sports personalities.
The company specialises in selling high-protein food, lean meats, and sports supplements. In 2015, they launched the country's first protein pizza and secured contracts with major supermarket chains Sainsbury's, Co-op, and Spar. MuscleFood received significant funding in 2018 to expand internationally and ventured into the health and exercise market with the Do The Unthinkable programme. They have also won awards for their specialist online retail offerings.
MuscleFood sources its meat from various farms, ensuring animal welfare and competitive pricing. Their chicken, for example, comes from several farms across the UK and the EU, adhering to European regulations for maximum density and a 100% vegetable diet.
While MuscleFood has experienced some setbacks, such as a £13 million drop in revenue in 2022 due to an unsuccessful rebrand, the company remains optimistic about its future. With a focus on their core online meat hamper business and a commitment to healthy eating and quality meat, MuscleFood continues to serve its customers' foodie and fitness needs.
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Frequently asked questions
Muscle Food is based in Nottingham, England.
23 - 25 Park Lane Business Park, Park Lane, Old Basford, Nottingham, England, NG6 0DW.
Yes, Muscle Food sells its products primarily online and in retail outlets.
Muscle Food supplies pre-prepared meals, ready meals, recipe kits, and fitness-related products and plans throughout the United Kingdom.
