Logan Steele
Keaton The Muscle Hoskins is a reality TV star, known for his role on the Discovery Channel's Diesel Brothers. He grew up in Utah and is a self-proclaimed lover of football, diesel trucks, God, my family and this great country. The Muscle is also a fitness enthusiast and has worked as a personal trainer for over 2,500 people. He is a mentor and coach, known for his strong opinions and drive, and his belief that you can have or do anything you want in life if you put your mind to it.
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What You'll Learn
Keaton 'The Muscle' Hoskins
Keaton "The Muscle" Hoskins is known for his role on the Discovery Channel's Diesel Brothers, as well as his mentoring group, Limitless Society. Hoskins grew up in Utah and has loved diesel trucks since he first drove one, falling for their power and performance. He has been building them ever since and is a master at finding rare parts. He has been friends with Diesel Dave since the 8th grade and joined Heavy D and Redbeard on their journey into the diesel world. They are now in business together.
Hoskins is also a fitness enthusiast and has been a personal trainer to over 2,500 people. He has a strong work ethic, which he credits to his late father, and is proud of his successes in business and his personal life. He has a motto: "you can have or do anything you want in life if you put your mind to it". He proposed to his girlfriend, Madi, in a creative way over the holidays, with a note in a gift box saying, "A new husband".
Hoskins has a YouTube channel, where he shares an unfiltered and unscripted look at his life, including his helicopters, family, home, vehicles, and motivational speeches. He also posts about his philanthropy and has featured other celebrities on his channel, such as Dan Fleyshman, Brad Lea, and Andy Elliott. He has over 2 million followers on Instagram, where he promotes his mentoring and coaching services.
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Diesel Brothers
The show centres on David "Heavy D" Sparks and David "Diesel Dave" Kiley, who started a fix-it shop for all types of vehicles. They brought in two other men as shop helpers. The group posted various videos on YouTube, including pranks and jokes, one of which led to an appearance on The Tonight Show with Jay Leno. Leno, a well-known car enthusiast, then featured them on a segment of his show called "Prank You Very Much". This exposure caught the attention of the Discovery Channel, which led to the creation of the Diesel Brothers show.
In each episode, the Diesel Brothers transform old truck wreckage into custom-built diesel machines, showcasing their metal and mechanical work in their Utah-based repair shop. The trucks are often referred to as "`badass` trucks," and are known for being heavy and strong. The Diesel Brothers also give away trucks as part of their show's promotion, which has contributed to their popularity.
While the show has gained a lot of popularity, the Diesel Brothers have also faced controversies. There have been concerns about pollution and illegal modifications to vehicles, leading to a civil lawsuit filed by a Utah advocacy group, Utah Physicians for a Healthy Environment. The group alleged that the Diesel Brothers engaged in "significant, repeated, and ongoing violations of federal law" by modifying vehicles to increase black smoke emissions. In 2018, a judge issued an injunction prohibiting similar modifications in the future. In 2020, three of the Diesel Brothers and their companies were fined a total of $850,000 for violating the Clean Air Act and the earlier injunction. The Diesel Brothers filed an appeal, but in 2021, the appeals court upheld the verdict while ordering a recalculation of the fine to exclude penalties for trucks sold outside of Utah.
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Limitless Society
Keaton "The Muscle" Hoskins is known for his role on the Discovery Channel's Diesel Brothers, as well as his mentoring group Limitless Society. The Muscle grew up in Utah and has a strong passion for football, diesel trucks, his family, and his country. He has been friends with Diesel Dave since the eighth grade, and they both share a love for diesel trucks. The Muscle is a master at finding rare parts for these vehicles and has been building them for years. He is also a fitness enthusiast and has worked as a personal trainer for over 2,500 people, helping them achieve their fitness goals.
In addition to his work in the diesel and fitness industries, The Muscle has created a name for himself through his mentoring group, Limitless Society. He strongly believes that "you can have or do anything you want in life if you put your mind to it." This motto is reflected in his mentoring work, where he aims to help others achieve their desired life in every aspect. Through Limitless Society, The Muscle offers mentorship and coaching services to those seeking to create the exact life they want. He has also gained a significant following on social media platforms such as Instagram, where he shares glimpses into his life, including his helicopters, family, vehicles, and motivational speeches.
The Muscle's strong opinions, drive, and work ethic have contributed to his success in various endeavours. He credits his late father with instilling in him the values of hard work and working smart. The Muscle's engagement to his girlfriend, Madi, was publicized in 2020, and they shared their happiness on social media. He values his family deeply and considers them an essential part of his life.
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Family and football
The phrase 'faith, family, and football' is a mantra that symbolises the priority list for many families, with God first, family second, and sports last. This saying is often attributed to Philip Haywood, the winningest high school football coach in Kentucky history and USA Today's 2013 Best High School Football Coach in America.
- The Garrett family: Jim Garrett (grandfather), Jason, Judd, and John Garrett (sons), and Harry Flaherty Jr. (grandson)
- The Belichick family: Steve Belichick (father), Bill Belichick (son), and Stephen and Brian Belichick (grandsons)
- The Carr family: David and Derek Carr (brothers), and Lon Boyett (uncle)
- The Carlson family: Anders and Daniel Carlson (brothers)
While family and football are often positioned as complementary values, with sports seen as a way to teach children valuable life lessons, there can also be tension between the two. Some commentators have observed that families may prioritise sports over faith and family time, with children's sports commitments dictating family schedules and decisions. This can lead to a reordering of priorities, with 'football, family, and faith' becoming the reality for some.
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Business and fitness
A healthy body fuels a healthy mind, and this is particularly crucial in the high-stakes world of business. Engaging in regular physical activity has been proven to enhance cognitive function, boost energy levels, and improve overall mental well-being. Entrepreneurs who prioritize fitness can experience improved concentration, heightened creativity, and increased resilience to stress. These benefits can directly translate into better decision-making, improved problem-solving abilities, and enhanced productivity in the workplace.
Time management and discipline are essential skills in both business and fitness. Juggling the demands of a business while finding time for workouts can be challenging. Successful entrepreneurs master the art of time management by setting clear goals, prioritizing tasks, and maintaining a disciplined routine. They understand that allocating dedicated time for fitness is an investment in themselves and their business. Whether it's waking up early for a morning run or scheduling workout sessions during the workday, incorporating fitness into a busy schedule demonstrates an ability to manage time effectively and maintain discipline.
Fitness also teaches valuable lessons in goal-setting and perseverance. Setting fitness goals, whether it's running a marathon or achieving a specific performance metric, requires dedication and consistency. Translating these skills to the business world, entrepreneurs can approach long-term business goals with the same tenacity, breaking them down into smaller, achievable milestones. The discipline and perseverance cultivated through fitness regimens can help business professionals stay motivated during challenging periods, persist in the face of setbacks, and maintain a consistent work ethic.
In addition, networking and community-building are integral aspects of both business and fitness. Joining fitness communities, such as sports teams, running clubs, or gym groups, provides opportunities to connect with like-minded individuals. These connections can lead to potential business collaborations, partnerships, or mentorships. Entrepreneurs who engage in fitness-related networking events or community initiatives expand their professional network and foster a sense of community and well-being. This can positively impact their overall business success and personal fulfillment.
Lastly, both business and fitness emphasize the importance of continuous learning and adaptation. Just as businesses must innovate to stay relevant, individuals must also embrace lifelong learning to stay agile and competitive. Fitness provides an avenue for continuous self-improvement and personal growth. By challenging themselves physically and mentally, entrepreneurs cultivate a growth mindset, becoming more adaptable to change and open to new ideas. This willingness to embrace learning and evolution is essential for business success in today's dynamic marketplace.
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Frequently asked questions
Keaton 'The Muscle' Hoskins is known for his role on the Discovery Channel's Diesel Brothers. He is a native of Utah and is passionate about football, diesel trucks, God, his family, and his country.
"You can have or do anything you want in life if you put your mind to it".
His Instagram handle is @the.muscle.
Keaton Hoskins is engaged to his girlfriend, Madi.
